Today, most of us live a normal, socially active life both offline and online. We use the Internet for getting directions, exchanging information, creating contents and sharing them, telling stories and finding out secrets. Even those who do not use the Internet much, get most information and knowledge from active Internet users.
The Internet does not tell us what to think, but it tells us what to think ABOUT.
The breathtaking range and quantity of information thus available is scary and really exciting at the same time. Google reigns over the patterns of searches for information and the systematized access to knowledge, and the ever-lingering presence in our mobile devices or desktops of people we connect to via social media platforms is undisputed. Communication and information have become phenomena that never stop and no longer follow seasonal or day and night rhythm.
Companies and organizations can do a lot to make the best out of all this. They can choose, first of all, to do what is more vital, that is: start from the basis and use the Internet passively to gain significant information from it. This information is available in all possible languages and dispersed in various platforms, comments, social networks, forums, websites and reviews, so the true challenge is not finding information, but rather having a system for discerning relevant information from the useless stuff and read it correctly to understand more about their own position, the market, the competitors, the possible future developments, the publics addressed.
A second, important step is to transform the information obtained into active, practical steps. These steps, among the many possible, can regard a reaction to criticism, a change of image, the intention to continue the strategy followed so far, the decision to create new products and to choose new markets or promote new ideas and topics, the attempt to address different cultures, mentalities, publics, the wish to be more visible in the search engines. Therefore, the active phase for dealing successfully with the Internet is of strategic kind and needs to be highly adapted to the needs and visions of the stakeholder that wants to take action.
The third phase is represented by the synthesis of the first and second phases and their integration into the future and the vision of a company or organization, and it is of exquisitely planning nature. It is necessary to keep on having conscious, well-reflected and long-term visions: good winds are useless for any ship that does not decide which harbour to sail to.
LOGOSCOPIO has the necessary competences
Dr. Sara Nofri, visiting scholar at UC Berkeley, communication science and media researcher at the University of Hamburg and in several European Universities or research institutes for almost a decade, and conference interpreter, has the theoretical, linguistic, cultural and informational competences to take care of the content-based aspects of passive and active Internet strategic intelligence. On the other hand, Ing. Mirco Rossi, a computer and IT professional since 13 years with a portfolio of customers ranging from multinational companies to the most significant stakeholders of the financial, banking and logistics sectors, has the know-how for implementing information and communication strategies into sound software products that allow to monitor automatically the Internet according to a company’s specific needs and to create tools that can support grounded human analyses.
We will be glad to meet you in person and show you what we can do for you.
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